In today’s competitive world, packaging is one factor which is considered as an important tool by both customers and brand owners. The significance of product packaging can be understood from the fact that how your consumers are able to identify your product through its packaging.
Food packaging in one industry, which is growing at a fast-pace with several products being packaged in attractive and durable materials. Only an eye-catching packaged design hits off well with the customers has the highest probability to get sold off the racks.
Traditional packaging materials like plastic, glass or paper do not guarantee the healthy condition of the food. Several food brands are exploring the sustainable food packaging alternatives that ensures complete safety and freshness of the food.
In fact, sustainable materials might have an influence on the shelf life of a product before consumer consumption. Choosing a material, which sustains the storage time and retains the exact taste of the food is what brands are looking for.
Materials help the consumers to know whether it is purely organic. Like products which are packed in the matte finish coating is perceived by consumers as organic. The majority of buyers is now selecting organic foods rather than conventional food.
Increase the possibility of repeat business by using designs and graphics which strikes well with the consumers. The design should communicate to the target audience what your food product is about. It should let the consumers know how your product stands different from the similar products in the market.
Nearly 42 percent of food manufacturers said new products were the main driver of change to their primary packaging. In fact, many manufacturers are also making alterations to packaging based on requirements of retail stores. The design gives a hint that the product is healthy and fresh.
Around 80% of consumers are more likely to buy a food product if they are able to view inside of the packaging. That’s why, brands are choosing flexible pouches that displays the food, thus ensuring transparency. This enables consumers are able to judge whether the food is healthy.